What no one tells you about parenthood is that it starts LONG before you’re even expecting…

…And by the time you’re ready to start thinking about creating your family, you already feel like you’re behind the 8-ball on getting your body ready for this enormous feat.

OR, maybe you’ve been thinking and dealing with your fertility for a LONG time, and you’re sick of all the nutrition “noise” and want to take matters into your own hands.

Aren’t you tired of misinformation about how nutrition can support fertility?

Influence isn’t science. Whose advice are you taking when it comes to your fertility?

“When it comes to fertility coaches — as with the larger world of coaching — barriers to entry are virtually nonexistent, and there’s no standard certification process, professional oversight, licensing, or regulatory apparatus” – NY Magazine

Why waste your valuable time searching for answers, when experts have done the research for you? 

When done right, nutrition can support your fertility journey.

That’s where we come in.

Are you ready to take back control?

Are you ready to feel empowered in your nutrition and wellness choices to support yourself on your fertility journey, no matter what stage you’re at?

You’ve arrived.


Fueling Your Fertility with Rooted Wellness


“Sarah has helped me make so many significant changes that have literally changed my life. She gave me the tools and information I was lacking for so long. Thanks to Sarah, I was able to conceive naturally after 2 years of fertility struggles. At times she felt like more than a dietitian…she felt like a friend who was always proud of my choices. When dealing with fertility, you can feel like a lot is out of your control, but getting a hold of my diet and lifestyle, with Sarah’s help, made the journey way more tolerable” - Elexis S (client)

Here’s What You Get...

  • 5 Learning Modules giving you all the tools for optimal nutrition and wellness on your fertility journey   

…so that you feel empowered to take ownership of your health and set yourself up for TTC success! Plus, all modules are under 10 minutes, so that you can jump into implementation and feeling your best ASAP.

  • Meal Plan PDFs for every stage in your fertility journey

…You just learned WHAT the fertility diet IS, now you get the tools to implement it IRL

  • Two Months of Weekly LIVE Office Hours with Sarah Rueven, founder of Rooted Wellness

…so that you can get personalized support tailored to your stage in the TTC journey with immediate, science-backed information

“As an obgyn, I know the importance of good nutrition to support conception, pregnancy and postpartum recovery. When I refer patients to Sarah, I know they are in good hands. She is adept at translating the latest nutrition science into realistic, actionable health guidance that everyone can incorporate into their lives.” - Dr. Catherine Goodstein, MD, Carnegie Hill Obgyn

The Rooted Wellness Ethos

  • We will always show respect for your fertility journey and your choices along the way. This program is meant to be additive and science-backed info that is in line with current recommendations from medical experts

  • We will never make empty promises or guarantees

  • We will never judge or criticize your fertility choices but rather, aim to complement them

About Sarah

“I’ve spent the past 5 years perfecting my program to help women optimize their fertility through nutrition and wellness modalities. In my practice, I’ve helped countless women and their partners achieve healthy pregnancies while undergoing fertility treatments. Healthy lifestyle changes are often the missing piece of the puzzle for many women who have struggled with fertility for many months or even years. Now, you get to reap the benefits of my years of experience, in the comfort of your own home. Each learning module focuses on a different tenet of my program - from the basics of the Mediterranean dietary pattern, to decoding supplementation, reducing stress and I’ve even included a module just for the partners!”

Sarah Rueven is a Registered Dietitian-Nutritionist, wellness expert and women’s health advocate. She is the founder of Rooted Wellness, a nutrition counseling practice dedicated to maternal and family health. In her practice, Sarah supports clients in areas such as preconception nutrition, fertility, PCOS, prenatal and postpartum health. She received her Master’s degree in Clinical Nutrition and Dietetics at New York University.

Beyond private counseling, she also provides wellness seminars, group education and is a nationally recognized contributor to media outlets such as Refinery 29, Self Magazine, New York Magazine and the New York Times. She is a founding advisory board member of Robyn, a maternal wellness resource. Sarah lives in NYC with her husband and their two young kids.

“I have always loved working with women and helping them feel empowered in their health and food choices. When I became a mom, this work became personal. I am passionate about working with women and their partners to help them realize their dream of building a family. I hope with this new course that we can create space to support one another - as women, partners, friends, and mothers.” — Sarah Rueven