We hear plenty about what to expect when we’re expecting. But what about what to expect when we’re expecting…and expecting…and expecting? 

FertileGirl founder Allison and her husband Jonathan think it’s time to start talking. After many rounds of medications, procedures, and negative pregnancy tests, they went back to basics. Allison focused on managing her stress, exercising more, and eating healthier, even making her own snack bars after researching the best nutrients for women trying to conceive. She also stopped shying away from the F word: fertility.

Allison shared her story with other women, heard their stories, and along the way, decided to turn her own journey into a company that encourages women to support each other, and to take control of what they can control during the pre-pregnancy period–their nutrition.

FertileGirl is committed to real talk, which is why they don’t shy away from telling you what is in our products and more importantly what’s not. They won’t replace prenatal vitamins or your doctor’s advice, but they are formulated with superfoods to give your body extra support. They are focused on giving you the good stuff–plant-based protein, omega 3s, calcium, and iron while free from gluten, soy, and GMOs.

Rooted Wellness' Sarah Rueven is proud to serve on the Advisory Board for FertileGirl and be a part of their amazing mission. Since the launch of FertileGirl's Superfood nutrition bar, there has been an outpouring of support and excitement. Because of that response, founder, Alli Kasirer, decided to launch an

iFundWomen rewards-based crowdfunding campaign to bring FertileGirl's second product, a peanut-butter flavored folate nutrition bar, to life. Its also a way to support women-run businesses as 20% of iFundWomen proceeds get passed on to other female entrepreneurs on the site. To learn more about FertileGirl, click here.